The mass retail increases its market share by 5,5% per year! 9,8% of cosmetics are bought in drugstore versus 69% in mass retail.
The competition is hard : 1 pharmacy for 2500 residents. So you have to stand out from competitors.
53% pharmacy's customers request more diagnosis in pharmacy, to be more advised.
SELL MORE: with an adapted advice approach, you will increase your average ticket in particular with additional sales.
SELL BETTER : in doing a professional and private diagnosis, you will improve the quality of service provided and will develop the fidelity of your patient list.